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The path to purchase is now more complex, as changing shopping patterns become the ‘new normal’. Retailers have both flourished and floundered in this environment, with consumers becoming confident and demanding omnichannel shoppers.
Shoppers now consider a wide range of factors when choosing where to spend their money. From choosing brands whose values align with theirs to seeking value through rewards, there are many opportunities to attract the shoppers of the future.
Capture the opportunity when shoppers are in-store, ready to purchase so why not tap in to how to influence them at the point of sale.
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